Advertising, Sales, and Marketing (Field Guides to Finding a by Ken Mondschein

By Ken Mondschein

This useful new profession advisor is helping readers determine very important talents or traits had to achieve advertisements, revenues and advertising. It additionally presents perception on the best way to switch careers and contours interviews with execs within the box in addition to self-assessment assessments to get them at the correct direction.

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Note, however, that you will probably have to start at the bottom. To boost your résumé, you may also want to consider taking on some freelance assignments for local small enterprises or businesses run by friends and family. A portfolio can go a long way toward convincing an advertising agency to give you a shot. Likewise, it helps to consider a bridge job in the publicity or marketing departments of a company working in a field with which you are familiar. This is particularly true for older career changers.

How did you make the transition? It is a case of knowing the right person at the right time. In my case, I knew Drew Curtis, the founder for the Internet news aggregator Fark. com. I spoke to Drew and it happened that he needed a guy to sell ads for the site. What are the keys to success in your new career? The understanding of a client’s goals and how I can hone in and effectively hit their goals. You also have to be proactive. Speaking of which, if anyone reading this wants to reach a few million people in the 18-to35-year-old demographic..

A potential client came into the offices of Mather and Crowther wishing to advertise his new hotel. Having only a tiny budget, he turned to the junior executive. Ogilvy’s response was ingenious. He spent the entire budget on postcards, which he mailed out to everyone in the local telephone directory. On opening day, the hotel was filled with guests. ” “I had tasted blood,” Ogilvy later wrote of the experience in his Confessions of an Advertising Man—and he wanted more. In 1938, Ogilvy moved to the United States to work for George Gallup’s fledgling Audience Research Institute, where he helped improve upon the demographic innovator’s statistical polling and research methods.

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