American Evangelicals and the 1960s (Studies in American by Axel R. Schäfer

By Axel R. Schäfer

Within the overdue Seventies, the recent Christian correct emerged as a powerful political strength, boldly saying itself as a unified move representing the perspectives of a 'moral majority' yet that move didn't spring absolutely shaped from its predecessors. American Evangelicals and the Nineteen Sixties refutes the thesis that evangelical politics have been a in basic terms inflammatory backlash opposed to the cultural and political upheaval of the last decade. Bringing jointly clean examine and cutting edge interpretations, this e-book demonstrates that evangelicals truly participated in broader American advancements in the course of 'the lengthy Sixties' that the evangelical constituency was once extra various than frequently famous, and that the proposal of right-wing evangelical politics as a backlash used to be a later construction serving the pursuits of either Republican-conservative alliances and their critics. Evangelicalism's involvement with-rather than its response against-the major social pursuits, public coverage tasks, and cultural modifications of the Nineteen Sixties proved major in its Seventies political ascendance. Twelve essays that diversity thematically from the oil to criminal ministry and from American counterculture to the second one Vatican Council depict smooth evangelicalism either as a non secular circulate with its personal inner dynamics and as one totally built-in into basic American heritage.

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R. 24 This se­lec­tive ap­pro­pri­a­tion con­tin­ues. In­deed, in many re­spects post-1960s ev­an­gel­i­cal­ism mir­rored the ­larger cul­ture, adapt­ing ­themes, tech­nol­o­gies, and in­sti­tu­tional forms for its own pur­poses. In­stances ­abound. Pat ­Robertson’s Chris­tian Broad­cast­ing Net­work (CBN) ­adopted con­tem­po­rary for­mats, such as ­Robertson’s flag­ship “700 Club,” an ­Oprah-like talk show fea­tur­ing ev­an­gel­i­ cal writ­ers, pol­i­ti­cians, and ce­leb­rities.  . 25 The early 1970s “Jesus Move­ment” ­cloned the 1960s counter­cul­ture.

And ­Johnny ­Cash’s haunt­ing “The Man Comes ­Around” (2002). Spot­ting the ­profit po­ten­tial of the ev­an­gel­i­cal mar­ket, multi­na­tional pub­lish­ers and ­record com­pa­nies acted ac­cord­ingly. Scott Fores­man ac­quired Flem­ing H. Rev­ell (founded by ­Dwight L. ­Moody’s ­brother-in-law) in 1978. Zon­der­van (Hal ­Lindsey’s orig­i­nal pub­lisher), with $106 mil­lion in an­nual sales, was ac­quired by Har­per­Col­lins (a part of Ru­pert ­Murdoch’s media em­pire) in 1988. Ran­dom House, a di­vi­sion of the Ger­man pub­lish­ing con­glom­er­ate Ber­tel­smann, ac­quired the ev­an­gel­i­cal pub­lisher Mult­no­mah in 2006.

Britta ­Waldschmidt-Nelson, ­Markus ­Hünemörder, and Meike Zwin­gen­ber­ger (Hei­del­berg: ­Universitätsverlag Win­ter, 2006), 51–68, esp.  57. 32. Ac­cord­ing to a 2011 sur­vey, 62 per­cent of ev­an­gel­i­cal lead­ers em­brace pre­ mil­len­ni­al­ism. “Ev­an­gel­i­cal Lead­ers Sur­vey,” NAE In­sight, ­Spring 2011, 3. 36 E back to the future 33. D.  90. P For fur­ther dis­cus­sion of con­tem­po­rary Bible proph­ecy inter­pre­ta­tions, see Paul Boyer, When Time Shall Be No More: Proph­ecy Be­lief in Mod­ern ­American Cul­ture (Cam­bridge, MA: Har­vard Uni­ver­sity Press, 1992); Boyer, “The Apoc­al­yp­tic in the Twen­ti­eth Cen­tury,” in Fear­ful Hope: Ap­proach­ing the New Mil­len­nium, ed.

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