Anyone Can Sell by Rob Yeung

By Rob Yeung

A guide at the paintings of promoting. in response to the foundations of ''facilitative selling'', it indicates the reader easy methods to query their buyers, comprehend their wishes and support them to make the perfect deciding to buy judgements.

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Sample text

Experience the service. These people ~ To like to touch products or actually have a ‘dry run’ of your services. So selling to 62 Anyone Can Sell these people may need samples. * Relating to the customer’s needs * Not everyone has a preferred channel of communication. But if you come across a customer who just doesn’t seem to understand you, try varying your channel. To present a powerful case for buying your services, you have to show that the benefits of your services meet each customer’s specific needs.

Get the customer to weigh up the need It’s a lot easier to persuade a customer to use your services if they believe that they themselves came up with the reasons for using them. So help them to figure out why it would be worth tackling the problem or need that they have. The following questions might be useful in helping your customer to weigh up the consequences of taking action: ~ What do you think would happen if you Learning the Key Skills 33 don’t tackle these problems? do you think would be the benefits ~ What of having a supplier who could do that?

As you interact with your customers, you will notice that some of them may prefer to take in information in certain ways rather than others. You may come across people who like different channels of communication: or pictures. These people like to ~ Diagrams see pictures of the finished product, or Presenting Your Services 61 diagrams that explain how the process of using your services will work. In order to sell effectively to these people, try to represent things as pictures for them and use coloured pens to illustrate how your services work.

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